At the heart of the BAM Fam is a team of expert coaches. Each member of our coaching staff is certified and well-educated in the art & science of triathlon. We believe applying the science of coaching to each individual is an art, and we have years of experience in perfecting that balance. BAM coaches have a proven record of success for every level of triathlete, from the beginner who beat their goal across the Ironman finish line to an elite triathlete earning their place on major podiums. See Coaching Services.